
Press & Media Coverage

Here you can find snippets of press/media coverage our company has had with relevant links attached.
Urban Village LDN
JAN 2021
Naive is the latest addition to Fulham’s amazingly diverse selection of coffee shops. The team behind this independent local artisan café opened their first branch on Parsons Green Lane mid December; additional branches opening soon in Hammersmith and Chelsea. Naive stores provide organic and responsibly sourced coffee, tea and food. Their high quality coffee blends are made from small batches of beans bought at a fair trade price from all over the world through a microlot farming system. For those who don’t know, we didn’t, Microlots are special lots of coffee, selected for their high quality and unique flavour profiles, grown on farms/estates in limited quantities and picked and processed separately. All Naive food is 100% organic and supplied by local farms which grow and offer seasonal fruit, vegetables and more. Their daily fresh menu has gluten free, vegetarian and vegan options, adapts to the time of day and includes “gourmet filled” foccacia breads, pastries and cakes. The Naive “crodough”, a doughnut made from croissant pastry, has proved popular with flavours including Nutella, Salted Caramel and Raspberry. If you’re not a coffee lover we’re told their signature hot chocolate has been going down a storm.
The Naive team told Urban Village LDN “the name Naive was an obvious pick. Like many good things in life, coffee is a rather simple and naive joy; it is a bean, fermented and roasted, ground and filtered, and poured into a cup. Naive is proud of getting coffee right with its high-quality coffee blends. The full potential of coffee, its diverse aromas, its silky smooth texture, and its creamy appearance, is unleashed in London, where the beans are roasted to perfection. Coming in to see us you will be welcomed by the experienced and passionate baristas of the Naive family who are more than happy to tease your taste buds and to go the extra mile with their latte art”.
We love their tag line “work with nature, not against it” and are looking forward post pandemic to savouring a coffee or two in store. In the meantime their doors are open for take away and you can find out more about them by following on Instagram @thenaivecompany 0r www.thenaivecompany.com
Officeology
Oct 2021
As more and more people are commuting into London again with offices reopening their doors, we thought it was an ideal time to look into the best places to buy your coffee on your morning commute. At Officeology, we looked at the highest-rated coffee shops within a radius of ½ mile, approximately 10-15 minutes walking distance, from each tube station. We also looked at which of the highest-rated coffee shops sells the cheapest latte!
Many small and independent businesses struggled massively after Covid, with over 250,000 set to close in 2021 according to the Federation of Small Businesses (FSB). So, for our research, we only looked at independent coffee shops in order to support them and help to get them back on their feet
London’s Highest-rated Independent Coffee Shops
So, what are some of London’s highest-rated coffee shops? Well, if you’re heading out to Baker Street then Second Shot Coffee is a must-try, or if you’re stopping at Liverpool Street don’t miss out on visiting Pangea Cafe. For Tower Hill, De Vine is a very highly rated coffee shop and for South Kensington Guillam Coffee House is extremely popular. At Canary Wharf, Dock Coffee is where many go to before work or at Waterloo you can’t go wrong visiting The Coffee House.
Each of the coffee shops mentioned on the map below is the highest-rated within ½ a mile of the station, so you can be sure you’re getting great drinks, excellent service and will be starting your day off right in these coffee shops.
Link: https://officeology.com/blog/best-coffee-shops-near-london-undergrounds/
TimeOut
September 2021
This map shows you the best-value independent coffee at every stop on the tube.
In case you weren’t aware of this, people are coming back into central London. That’s right, good old Zone 1 (as no one calls it, ever) is pretty bustling again, with TfL reporting that passenger numbers were again above 2 million journeys a day, a level they’d not reached since March 2020, the beginning of Lockdown 1.0.
But all that strap-hanging and platform-shuffling can take a terrible toll on you, something a lot of us have also probably forgotten about. There’s an answer, though: COFFEE. Simple as that. Just refuel every hour or so and by the end of the day you’ll be a twitchy paranoid creep, but not nearly as fatigued as if you’d tried to do a whole day in London unmedicated.
With this in mind, and given that everyone is also brassic, Officeology has come up with a brilliant Underground map that shows the highest-rated decent independent coffee shop within easy striking distance of every tube stop on every line (well, the central-ish ones, at any rate).
Not only that, but the study reveals the cheapest line overall for coffee (the Northern) and the most spenny (the Circle). Look! You’ve got a whole complex new criterion for flat-hunting.
Individual props are also due to Coffee Pound at Golders Green on the Northern line, which wins the ultimate accolade of offering the cheapest coffee on the cheapest line for coffee in all of London. Its latte is just a quid.
MyLondon
Oct 2021
New London Underground map shows the cheapest and best independent coffee shop at every stop.
Last week saw the busiest morning rush hour on the London Underground since the pandemic hit.
With some offices re-opening their doors, many of us will be looking to get our coffee fix to get us going before the daily grind starts.
From silky-smooth hipster brews to the best Italian espresso, London has a huge range of coffee shops, however many independent coffee shops are struggling after the pandemic and need support.
A new Tube map that we didn't know we needed, shows the best and cheapest independent coffee shops at every Tube stop on the entirety of the London Underground.
Officeology looked at the highest-rated coffee shops, based on Google Reviews, within a radius of half a mile from every Tube stop, and then manually searched the cost of their largest latte, to find out who sells the cheapest cup.
District line
The District line has more stations than any other line - so plenty of coffee spots!
In fact there are 60 stations on the line, from Upminster in the East to Ealing Broadway in the West and Wimbledon in the south-west.
Link: https://www.mylondon.news/lifestyle/travel/london-underground-map-best-coffee-21628119
New lights set to make H&F dazzle in Christmas cheer
H&F 25 November 2021

Christmas lights will make Parsons Green shine for the fourth year running.
Get into the holiday spirit together with friends and neighbours at the switch-on event in the middle of The Green at 6pm on Friday (26 November).
Local residents are invited to join Rev Tim Stilwell of St Dionis Church and Lady Margaret’s School choir for carols, mince pies and mulled wine.
The event has become an annual tradition thanks to local businesses including Mr Resistor, who supply the lights free of charge, and local neighbourhood cafe Naive who recently celebrated its one-year anniversary in Fulham.
Naive founder Mustafa Kondoz said: “Community is about feeling connected and involved. Sponsoring the switching on of the lights on the green is doing something together – which is what makes belonging to our community matter.”
Link: https://www.lbhf.gov.uk/articles/news/2021/11/new-lights-set-make-hf-dazzle-christmas-cheer
Urban Village LDN October 2021

Art auction to raise funds for Fulham schools: 8 October (7-11 pm)
Stormzy will make a rare appearance at a Parsons Green art auction next month in the form of a coveted art print which will be auctioned off in aid of local state schools. The iconic artwork is the result of a one-off collaboration with the celebrated artist Metin Salih; whose work ranges from celebrated images of Hollywood stars to official Star Wars posters and Kellogg’s cereal packets.
Salih, who met the Grime artist when he was living in Fulham Riverside back in 2018, said: “In this unique piece of art, my aim was to encapsulate the pressures Stormzy faces as a young man. His meteoric rise to fame has seen him chased by adorning fans worldwide. It’s a snapshot of his life to date and I would love to think that someone could bid for the one-off print it in order to give something back to society but also to be inspired by his story. The original portrait will be gifted back to Stormzy himself.”
Salih, 59, is a regular visitor to the Naïve coffee company in Parsons Green. The business was launched by his close friends, brother and sister Mustafa and Fatma Kondoz, in December last year during the height of lockdown. The art auction, which will take place on October 8 at St Dionis Church, Parsons Green, from 6.30pm, is the brainchild of the Kondoz’s who want to give something back to a community which they say has supported them wholeheartedly. They are also being supported by design and build firm Pascal Huser and boutique fitness studio Transition Zone.
The Painting Brighter Futures auction will feature more of Salih’s works in a bid to raise funds for The Fulham Boys School and Lady Margaret’s School art departments. Naive owner Mustafa Kondoz says he was in awe of the dedication of local schoolteachers who did not receive the same acclaim as their NHS counterparts during the height of the pandemic. “As we got to know them as customers, we could see clearly how these individuals were providing a lifeline for their pupils throughout the pandemic and some told us stories about children who were using art to deal with difficult feelings of isolation. Painting Brighter Futures will hopefully help them to keep accessing this resource going forward.” Head of Art & Design at Fulham Boys School Joe Brasse said: “Art allows our boys to examine what it means to be human, to voice and express, and to bring people and ideas together. For many of our boys, art has become a respite or a form of escapism amid the pandemic. The funds from this auction will provide opportunities to explore bespoke practices and improve the department’s offering of specialist equipment.”
We wrote about Naive when they opened at 75 Parsons Green and have been in to sample their coffee for ourselves on many an occasion. If you have yet to try Naïve’s unique coffee experience, their high quality coffee blends are made from small batches of beans bought at a fair trade price from all over the world through a microlot farming system. These are special lots of coffee, selected for their high quality and unique flavour profiles, grown on farms/estates in limited quantities and picked and processed separately. Whilst you’re there soak up the unique interiors and the delicious food also on offer.